Netflix Is Testing Human-Made Content Collections
Netflix has had incredibly powerful algorithms when it comes to content suggestions. The streaming website was able to recommend movies and TV series according to what users have watched before. Now, however, Netflix is reportedly testing human-made content curations. These are called Collections and would contain movies and TV content that is based on certain genres, theme, etc. The company is using creative teams for this purpose, according to a statement given by Netflix to TechCrunch.
An example collection would be called “Watch in One Weekend.” This collection would contain movies and TV series that you can finish watching in a weekend. Similarly, a collection named “Stream and Scream” will be a curation of fantasy and thriller content you can find on Netflix. As you can see, the algorithms were just suggesting individual movies based on numbers. Here, however, a creative team works in order to put the right content in the right box.
As of now, the feature is in testing mode and you can find Collections if you have enabled A/B Testing in the iOS version of Netflix. The Collections tab is placed right next to the ‘Movies’ tab and tapping on the link will show you a number of collections curated by the creative team. Sources add that there is an option to follow a Collection. So, whenever the collection is updated with new content, you would receive updates. To get a basic idea here, a collection named Sparking Joy contains 50 titles at this point.
“We’re always looking for new ways to connect our fans with titles we think they’ll love, so we’re testing out a new way to curate Netflix titles into collections on the Netflix iOS app,” said Netflix in a statement given to TechCrunch. It is not yet clear whether or when the feature would be brought to the actual release of Netflix app.