Apple has pulled at least 4,500 games from China’s App Store under Chinese government pressure to abide by its Internet policies. In just two days last week, which is one of the largest game purges ever on Apple’s App Store, TechNode reports, more than 3,000 games have been dropped from Apple’s China App Store. New regulations allow game developers to get Chinese regulators’ approval before uploading their games to China’s Apple App Store. “After Apple introduced this new strategy on July 1, we see unprecedented amounts of games falling off the Apple App Store in China daily.
“Unfortunately, since China only issues about 1,500 game licenses a year, and the process itself takes six to 12 months, most of these games must wait a long time before they are allowed back to the store,” said Todd Kuhns, AppInChina’s marketing manager.
In total, 1,571 applications were deleted on July 1, 1,805 on July 2, and 1,276 on July 3. Over 20,000 applications are projected to be affected in total owing to new China restrictions.
According to Sensor Tower info, China is Apple ‘s largest App Store market, with annual revenue of $16.4 billion. The estimates in the US are $15.4 billion per annum. Apple currently hosts nearly 60,000 games that are paying for or have in-app purchases in China.
According to market research company Newzoo, iOS is capable of producing 53 per cent of China’s overall video game revenue, which is about $13 billion. In China, the App Store produces more revenue than in any other region, with most coming from gaming.