Transforms or vanishes. This is the slogan it plans on Latin American airlines, pushed by the pandemic into a change cycle this involves route reduction, partnership signing, liquidity recovery and tireless customer satisfaction search. In an interview with Efe, the aeronautical legal consultant José Elías del Hierro, the instructor of the Spanish online business school OBS Business School Rut Abad Mijarra and the member of the IDITUR-Ostelea Wilson Hoyos Center for Research, Dissemination and Innovation in Tourism analyzed the regional reality and identified the following keys to understand the future of the sector. The first improvements that have started to be felt are the reduction of local routes in each country to maximize competitive resources for the skies.
It suggests that there might be communities that, while they had air frequencies before the pandemic, may not consider alternatives for traveling by plane in this reorganization. This is the case with the Galapagos Islands, in Ecuador, where it was allowed to resume operations in the archipelago as of July 1. To date, however, no airline has done so because the route’s viability lies in international tourism and, given the fact that Ecuador has already opened its borders for foreign airlines, the planes are still on the ground due to the lack of demand, which leaves the island’s inhabitants without access to the mainland. Typically speaking, the final battle between Latin American airlines, concentrating on LATAM, Avianca and Copa Airlines, would be to build a sense of belonging and get customers from their brands.
Recovering customer trust is one of the first targets to be accomplished in this way and these three groups must set standards for safety procedures and quality of service. For their part, local airlines have the option of assimilating these procedures and adapting them much more quickly to the realities of each locality in order to recover the flow of travelers that allow them to compete with large corporations for prices. In addition to speculation about cabin space that has come to involve the purpose of blocking the middle seat, a Boeing and Airbus inquiry into the nature of coronavirus within aircraft has concluded that cabin air has been replaced. Good filters are often effective at eliminating pathogens.