Prime Day, the annual sales event of Amazon, is all set to begin and the dates have been finalized. The annual mega global sale will go on October 12 and 14. The annual event usually took place in mid-July and this is the first time it is taking place in the fourth quarter. This time it is Amazon’s version of Christmas. As the name implies, Prime Day is for the people who are members of the Prime loyalty program of Amazon. The program, apart from giving free access to various streaming media services, provides free delivery on a big range of products. The customers pay a monthly or annual subscription fee in order to avail of these benefits. There are around 150 million subscribers of the Amazon Prime services and the e-commerce giant is giving free trials to people who want to buy products during the two-day event. They can easily sign up, without paying anything, can purchase goods during the Prime day event.
The event has grown over to 48 hours but is still called ‘Prime Day’. Amazon Prime vice president Jamil Ghani said that they are expecting this year’s event to be bigger and better than it has ever been. “This is undoubtedly an unprecedented year and we leaving no stone unturned for what follows all year. We believe that October 13 and 14 is the best time to kick off a safe and successful holiday season. The Prime Day was inaugurated in July of 2015 to celebrate the 20th anniversary of the company. The company has been extending the event for the past five years and now the mega annual being held for two days. The event has significantly boosted the sales of Amazon.
Apart from earning a good amount of revenue, the event is a strategy by the company to add new members to its subscription program. The subscribers currently have to USD 120 a year to avail of all the offers. Amazon has been thriving during the past few months as more and more people are buying goods online in order to limit their visit to stores. The e-retail company has reported sales of USD 88.9 billion during the latest quarter that ended on June 30. This is up by 40 per cent during the same period a year ago. Net income has doubled to USD 5.2 billion during the same quarter.