Twitter Rolls Out Topics Feature For Indian Users To Make Platform More Engaging

Microblogging platform Twitter has rolled out a new feature for its users in India. The new feature is called Topics. It is available in both English and Hindi languages. According to Twitter, the Topics feature will make it easier for users to follow, talk, and engage with others about their interests on the platform. Twitter said that the feature will enable users to follow some specific topics. This will let them see more content on the selected topics on their timeline. Twitter said that when users opt for the Topic feature, its algorithm will show content tweeted from accounts of experts.

The company has also added Hindi language support to the Topic feature. This means people will be able to see tweets shared in Hindi. Besides, Twitter’s algorithm will also show Hindi tweets typed in the Roman alphabet. The development shows Twitter’s commitment to bring diversity to conversations. In India, people mostly communicate with each other in Hindi. According to an estimate, almost 43 percent of the population speaks Hindi. Twitter said that Hindi will make conversations more engaging. Twitter said that it wants to give users more control regarding what they want to see on their timelines. The new feature is a part of its ongoing effort to strengthen its services in India. Twitter sees India as an important market to expand its business and has been taking measures to earn the public’s trust.

Twitter said that it has added the Topic suggestion in the timeline and the search bar. Users can follow topics of their interest by clicking on the icon. On Twitter’s app, users will require to click on the three horizontal lines displayed on the top left. When you tap on Topics, Twitter will show you a list of suggested topics. Now just tap the Follow button that is displayed next to the topics. Users can be more specific by choosing sub-Topics. Apart from English and Hindi, the Topics feature is also available in Spanish, Japanese, Korean, Portuguese, and Arabic languages.